Innovating Together: How Alliance Door Engineering Transformed Its Business with GfA as its Benchmark and Strategic Partner (Clone)

"Working with GfA has been key to our success. We benchmark ourselves against them, which has helped us adopt new technologies and push ourselves forward. The more systems we integrate, the more efficient we become."

John Hare
Managing Director, Alliance Door Engineering

A Strong Partnership of Shared Values, Great Service and Strong Innovation - Alliance Door Engineering says GfA is the Industry Benchmark for Innovation, Service and Quality

When it comes to industrial and commercial door manufacturing, efficiency, reliability, innovation, and outstanding customer service are key. For Alliance Door Engineering, a company dedicated to providing high-quality industrial and commercial doors, one of the crucial elements in maintaining their success has been their long-standing partnership with GfA.

"The relationship with GfA is very strong. They are one of our key suppliers, to be honest. They're a benchmark in the industry," says John Hare, Managing Director of UK-based, Alliance Door Engineering.

With over 35 employees and a broad portfolio of products, Alliance Door Engineering has always been driven by quality and service. Their commitment to innovation has led to significant investments in IT, including a product configurator that allows customers to configure their own doors and receive an instant price quote, a full quotation, and even a detailed drawing with their company logo.

Alliance Doors’ investment in IT and systems is significant.

• Created a custom configurator for customers to configure their own doors and get drawings, pricing and specifications
• A new paperless manufacturing and workshop floor using tablets and digital bills of materials
• Integrated systems that upload information to their CRM and internal manufacturing systems
• Creating a digital bill of materials for each department
• Improved production tracking through a bespoke "Paper Clip" system

But behind every great product is a network of trusted suppliers, and for Alliance, GfA has played a pivotal role in their journey.

A Partnership Built on Reliability and Innovation

According to John Hare, GfA is recognised as an industry leader in industrial door drives, and its commitment to product excellence aligns seamlessly with Alliance Door Engineering’s mission. From motors and control panels to ancillary equipment, Alliance integrates GfA products across a variety of doors, benefiting from their reliability and ease of use, including plug and play.

Beyond the practical aspects of installation and support, Alliance sees GfA as an industry trendsetter. "They are always bringing something new to the table, always pushing the boundaries. They’re the trendsetter of this industry," Hare explains.

One standout aspect of GfA’s offering is its technical support. "Technical support is very good. There’s always someone on hand to answer a question. Some of their competitors, you might ring up and get a voicemail, and then you wait 45 minutes for a callback. With GfA, there’s always someone on the other end of the phone," Hare highlights.

This dependable support has allowed Alliance to confidently incorporate GfA products into their high-speed doors a market where ease of installation is critical. "The high-speed door equipment is really good. It’s plug and play. It’s simple and easy to set up. The control panels tell you exactly what you need to do, which has enabled us to sell more of our high-speed doors," says Hare.

Alliance Doors make doors and ships them nationally for every occasion. From small high-speed doors and up to, and including, aircraft hangar doors, 

Setting Industry Benchmarks

Beyond the practical aspects of installation and support, Alliance sees GfA as an industry trendsetter. "They are always bringing something new to the table, always pushing the boundaries. They’re the trendsetter of this industry," Hare explains.

By aligning themselves with a company that continuously innovates, Alliance has been able to push forward with new products and systems. "Working with GfA has been key to our success. We benchmark ourselves against them, which has helped us adopt new technologies and push ourselves forward. The more systems we integrate, the more efficient we become."

Looking Ahead

As the industry continues to evolve, both Alliance Door Engineering and GfA are set on maintaining their commitment to quality and innovation. New technologies like GfA’s plug-and-play EV charger, designed to work seamlessly with their TS control panel, are examples of how both companies are preparing for the future.

"It’s something that definitely interests us, especially on new builds. It’s an added benefit for customers, especially when they need to achieve a high EPC rating," Hare comments.

The partnership between Alliance Door Engineering and GfA exemplifies how strong supplier relationships can lead to sustained growth, innovation, and excellence. As both companies continue to raise the bar in the industry, their collaboration remains a testament to the power of quality service, technical expertise, and shared ambition.

"GfA has been key to our success," concludes Hare. "By working together and pushing forward, we’ve been able to grow and thrive in this ever-changing industry."